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The History and Tradition of the Restaurant
Restaurant Pizzeria da Fiorella was founded by Fiorina Piermaria, the famous "Fiorella," a nickname
given to her for her green hand and her love for flowers. Born in 1947, she had four sisters and two
brothers. In 1963, the young woman, already pregnant, married Marco, a carpenter. The couple forgoes
their honeymoon and decides to buy a house in Trebbio della Sconfitta with their savings. At that time,
Marco and Fiorella did not yet know that this home would be the "house" for many more people besides
their already large family (Fiorella had 4 daughters and 4 sons with Marco).
Initially, Fiorella worked as a cook at the nearby establishment "Boccale." In 1974, Fiorella decided to
open her own restaurant. She obtained the necessary permits and founded the restaurant, which originally
consisted of only a modest room characterized by a large fireplace. A large domestic hearth that opened
to the village and offered a few dishes, but rich in tradition: tripe, beans, cooked vegetables,
piadina, and cured meats.
Over time and with the influx of customers, Fiorella and Marco expanded the restaurant by adding an
outdoor terrace. The menu was enriched with other traditional dishes from Pesaro: cannelloni
with ragù, cappelletti in meat broth, tagliatelle, passatelli, pasticciata with herbs, codfish, and many
others. Fiorella worked constantly and passionately, aiming to offer everyone who entered her restaurant
a hot meal and a sense of home.
In the 1990s, the restaurant was recognized as one of the "100 best pizzerias in Italy." In 2006,
Fiorella retired, and her four daughters and son Davide joined the business. Nonetheless, Grandma
Fiorella, around whom the family expanded, retained control of the kitchen until her passing in 2019.
Today, the restaurant is managed by the four Braia sisters, who, following the recipes and experience of
their mother Fiorella, continue to keep alive a business that, for fifty years, has represented the
culinary traditions of the city of Pesaro and the Marche region.
The History and Tradition of the Restaurant
Restaurant Pizzeria da Fiorella was founded by Fiorina Piermaria, the famous "Fiorella," a nickname given to her for her green hand and her love for flowers. Born in 1947, she had four sisters and two brothers. In 1963, the young woman, already pregnant, married Marco, a carpenter. The couple forgoes their honeymoon and decides to buy a house in Trebbio della Sconfitta with their savings. At that time, Marco and Fiorella did not yet know that this home would be the "house" for many more people besides their already large family (Fiorella had 4 daughters and 4 sons with Marco).
Initially, Fiorella worked as a cook at the nearby establishment "Boccale." In 1974, Fiorella decided to open her own restaurant. She obtained the necessary permits and founded the restaurant, which originally consisted of only a modest room characterized by a large fireplace. A large domestic hearth that opened to the village and offered a few dishes, but rich in tradition: tripe, beans, cooked vegetables, piadina, and cured meats.
Over time and with the influx of customers, Fiorella and Marco expanded the restaurant by adding an outdoor terrace. The menu was enriched with other traditional dishes from Pesaro: cannelloni with ragù, cappelletti in meat broth, tagliatelle, passatelli, pasticciata with herbs, codfish, and many others. Fiorella worked constantly and passionately, aiming to offer everyone who entered her restaurant a hot meal and a sense of home.
In the 1990s, the restaurant was recognized as one of the "100 best pizzerias in Italy." In 2006, Fiorella retired, and her four daughters and son Davide joined the business. Nonetheless, Grandma Fiorella, around whom the family expanded, retained control of the kitchen until her passing in 2019.
Today, the restaurant is managed by the four Braia sisters, who, following the recipes and experience of their mother Fiorella, continue to keep alive a business that, for fifty years, has represented the culinary traditions of the city of Pesaro and the Marche region.